of different options and brands as a key factor in making a choice. The perception process takes place through a comparison of the selling price, called the external reference price, with a price standard present in the mind of the consumer. This standard is called internal reference price. This price constructed through the price information to which a consumer is exposed, over time and/or by co
of POPEYES in 2008. And ever since, there's no perception changes of customers to the hygiene of fast food market. So considering these external and internal situation of fast food industry. the clean campaign is necessary.
To do this, POPEYES should use olive oils when they fry chickens. For chicken consumers, the most concerning factors are the quality and cleanness of the oil for fry. Not on
government )
A one-time customer ( ex : Personal customer )
Targeting Looking for a cheap product to the consumer.
Computer knowledge of the consumers.
On-line consumers.
Positioning Minimize the distribution process Low-price realization.
Customer’s needs Build To Order
large enterprise corporation Salesman.
According to Gartner몶s research, whole world smart-phone applications (app) market has been expanded on approximately 4 times from 6.8 billion dollar in 2011 to 92.5 billion dollar in 2013. Also, 80% of apps in app market are paid apps. However, around the world, consumers prefer free-app to paid-app. To quote from U.S. market research firm몶s research results, December last year, th
of seats based on class
High Price of Ticket
- Including the price of full-service
Target Air Route
- Short / Middle / Long Distance
Target Class
- Economy / Business / First Class
LCC(Low Cost Carrier) : JIN Air, JEJU Air, EASTAR JET, etc.
2) Analysis ofConsumer
International flight passengers for the first half of 2012 recorded to 2287million.
( An increase 14.6% compare
of people who are looking forward to Apple’s new product launching events. Furthermore, there are some people who only use Apple’s products and other products which are compatible with Apple’s products, such as speakers, desk lamps and other home appliances. There is even a term describing these kinds of Apple fans: Apple Zealots.
Based on these facts, we can identify that the consumers
There is a consumer decision-making process, as you can see.
The consumer decision-Making Process consists of 5 steps like this picture.
For example, 은주 want her phone to change smart phone. This step is a problem recognition.
So, 은주 collect information by searching Internet, listening to advices of her friends who are using them, watching advertisement, or visiting a store, or some
time at luxurious goods came being and luxurious goods consumption occupy in Domestic economy income specific gravity. Korea luxurious goods consumption is recognized issue that persisted and hard to solve.
Luxurious goods is the thing which famous or is expensive. Luxurious goods consumption is increase steadily according to this. We recognized characteristics of a consumer buying luxurious g
ofConsumer Choice
-Need recognition
Usually, the service receiver tend to find out what they need or want, but in this case they are young to do this.
Their parent feel needs of extra education for the kids.
The second step ofConsumer Choice
-Information search
눈높이 has been long time in home education service system, also ranked highly.
So actually they have their brand value
of standardized coffee franchiser. Even if Starbucks at Seattle was the first open branch, they have lost popularity.
2) From Fast Food to Slow Food: Well-being Trend
With the industrialization and modernization, once fast food was indispensable and many restaurants offering fast food and takeout services opened all over the world including Korea. Since that time, people had started to s